SaaS Archives - NoGood™: Growth Marketing Agency https://nogood.io/blog/case-study-category/saas/ Award-winning growth marketing agency specialized in B2B, SaaS and eCommerce brands, run by top growth hackers in New York, LA and SF. Mon, 27 Oct 2025 23:07:32 +0000 en-US hourly 1 https://nogood.io/wp-content/uploads/2024/06/NG_WEBSITE_FAVICON_LOGO_512x512-64x64.png SaaS Archives - NoGood™: Growth Marketing Agency https://nogood.io/blog/case-study-category/saas/ 32 32 MongoDB: Empowering Developers With Social-First Content https://nogood.io/case-study/mongodb/ Thu, 14 Aug 2025 17:51:23 +0000 https://nogood.io/?post_type=case_study&p=45975 Top-performing creatives

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Overview

MongoDB is one of the world’s most popular document database providers, trusted by over 50,000 customers and millions of developers globally.

Following the release of MongoDB 8.0 in 2024, the company needed to evolve how it communicated both innovation and enterprise-grade scalability.

The Challenge

To support the launch of powerful new AI capabilities and reach a global audience, NoGood came on board to help craft a social-first content strategy that resonated with a global audience and supported key business initiatives.

  • Strengthen MongoDB’s position in a rapidly evolving AI landscape
  • Combat legacy perceptions and highlight the product’s transformation
  • Leverage curated content from real users and internal teams
  • Ensure a more equal representation of the global developer community

Services

Content Strategy Development
Social Media Management
Persona Research & Content Creation
Event Content Strategy
Thought Leadership Positioning
Employee Advocacy Content Development
Analytics & Community Insights
Creative Content Production

Strategy

The Breakthrough Insight: MongoDB’s biggest asset wasn’t its technology features—it was its community of passionate developers already building incredible things.

Instead of creating more product-focused content, we shifted to a community-first strategy that positioned MongoDB as the platform where innovation happens. Our approach centered on three core pillars (with one strategic pivot):

We tapped into the lifestyle and experiences of real developers, creating content that felt authentic and relatable. From humorous takes on developer struggles to celebrating community wins, we made MongoDB feel like a movement, not just a product.

Major moments like MongoDB.local events and the NASDAQ announcement became opportunities to showcase the global community and demonstrate MongoDB’s industry leadership.

Rather than abstract AI discussions, we showcased real customer implementations and breakthrough use cases that proved MongoDB’s AI capabilities in action.

We discovered that developer-focused content with humor and authenticity dramatically outperformed traditional corporate messaging. Text-only posts on LinkedIn celebrating developer experiences drove some of our highest engagement rates.

How We Worked Together

We conducted deep stakeholder interviews across MongoDB’s leadership to understand the core challenge: developers knew MongoDB but didn’t understand its AI transformation. This insight shaped our entire approach.

Through social listening and developer community analysis, we identified that MongoDB’s most engaged content came from authentic developer stories, not product features. We built content frameworks around three successful buckets: Developer Community, Product Ecosystem, and Customer Focus.

We developed distinct strategies for each platform – LinkedIn became our developer community hub with text-only relatable posts, X focused on real-time industry conversations, and Instagram showcased the visual side of developer culture and events.

During major moments like MongoDB.local events in India and London, we created comprehensive content strategies that brought global events to life for followers worldwide, generating significant engagement spikes.

Monthly performance analysis revealed that developer-focused content with humor outperformed product-focused content by 40%+, leading us to double down on community storytelling and authentic developer experiences.

Results

Community Engagement Success:

  • 148,748 total engagements – exceeded annual goal by 19%
  • 3.4M+ impressions in Q3 2024 with 8.7% average engagement rate
  • All platforms exceeded engagement rate goals – LinkedIn (1.5% vs 1.27% goal), X (1.49% vs 1.34% goal), Instagram (5.63% vs 1.25% goal)

Platform-Specific Wins:

  • LinkedIn: 103.5% increase in engagement rate – became our primary developer community hub
  • Developer Community content averaged 9,870 impressions – highest performing content bucket
  • 2.5M LinkedIn impressions in Q3 (+30.8% growth) with 11.7% engagement rate

Content Performance Breakthroughs:

  • Text-only relatable posts drove highest ROI on LinkedIn and X
  • MongoDB.local event content generated massive engagement spikes across all platforms
  • Brand celebration posts positioned company success as community success

Strategic Positioning Achievement

  • Successfully repositioned MongoDB from “database company” to “AI developer platform”
  • Established authentic voice in developer community conversations
  • Created sustainable content framework for future product launches
Arrow Upnogood 3.4M+
Impressions in a single quarter
Arrow Upnogood 103.5%
Increase in LinkedIn engagement rate
Arrow Upnogood 8.7%
Average engagement rate

Top-performing creatives

MongoDB bus wrap on a London double-decker.
MongoDB billboard in New York City.

Squad

Headshot of Marina Chilingaryan, Director of Brand, Social & Community at NoGood.

Marina Chilingaryan

Senior Brand & Community Strategist

Helena Yang

Senior Creative Director
Quinn, employee at NoGood, silly shot

Quinn Sherr

Content Creator
AJ, employee at NoGood (silly shot)

AJ Moser

Senior Community Manager
Headshot of Thea Portnoy, Community Manager at NoGood.

Thea Portnoy

Community Manager

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]]> Inflection AI https://nogood.io/case-study/inflection-ai/ Wed, 22 Jan 2025 21:24:38 +0000 https://nogood.io/?post_type=case_study&p=44315 The post Inflection AI appeared first on NoGood™: Growth Marketing Agency.

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Overview

Inflection AI is a pioneering force in artificial intelligence, founded by AI tech disruptors Mustafa Suleyman (co-founder of DeepMind and CEO of Microsoft AI), Reid Hoffman (co-founder of LinkedIn), and Karén Simonyan (Chief Scientist at Microsoft AI). With a deep-rooted expertise in machine learning and generative AI, Inflection AI is revolutionizing human-computer interactions.

Their inaugural product, Pi, is not your typical AI assistant – it’s a personal AI companion designed to excel at conversational support and make emotional connections with users. Pi’s ability to engage users in meaningful dialogue is unparalleled – with average conversations lasting 33 minutes and week-over-week retention totaling 60%.

The Challenge

  • Stand out in the saturated AI chatbot market by highlighting Pi’s unique, emotionally engaging conversational experience.
  • Differentiate Pi from major competitors like ChatGPT, Gemini, and Perplexity to attract users seeking a deeper AI connection.
  • Validate Pi’s key value propositions to confirm alignment with user needs.
  • Identify ideal customer profiles to better target Pi’s unique user base.
  • Optimize messaging and creatives to resonate with identified customer profiles.
  • Balance the use of first-party data with strict user privacy standards, despite limited personalization options.

Services

Growth acquisition
Performance marketing (CAC, Conversion Rate, MAU)
Performance creative/branding
Community-led growth strategy, blueprint, and creator management
Creative matrix experimentation
Website and app store optimization
Growth retention & product-led growth strategy
CRO audit, strategy, and landing page implementation
App Store multivariate testing

Approach

  • Creative Matrix System: Identifying winning creative elements for ad campaigns.
  • A/B Testing: Continuously optimizing app store listings, marketing LPs, and in-app conversion elements like CTAs and pop-ups.
  • Data-driven targeting: Leveraging Pi’s zero-party data to inform product messaging and user targeting across paid and owned channels without compromising user anonymity.
  • Persona-based Targeting: Tailoring ad copy and messaging for distinct user groups.

  • A/B Testing in Apple App and Google Play stores: Evaluating changes to app screenshots, descriptions, and keyword targeting to improve organic ranking and user acquisition.
  • Highlighting Pi’s “Value Add” vs. Competitors: Emphasizing Pi’s distinct capabilities like emotional intelligence and multiple voice options.

  • Launching campaigns across Google Paid Search, Apple Search Ads, Meta, and Reddit based on specific audience insights to target distinct user groups.

  • Leading with high-quality product messaging across paid and owned channels to reach distinct audiences.
  • Emphasizing unique capabilities of the product to push it to the forefront of a crowded, competitive market.

Results

During its partnership with NoGood, Pi achieved 6 million monthly active users. To date, Pi has exchanged more than 4 billion messages with its users. By leveraging NoGood’s Creative Matrix system, building and deploying an end-to-end CRO and product-led growth strategy across the website, app store, and within the product flows, we achieved a blended cost per download under $4 (primary KPI) and a cost per account creation under $3 (secondary KPI).

Additionally, Google CTR rates consistently exceeded 20% for both branded and non-branded campaigns, demonstrating the effectiveness of the value proposition validation exercise. Achieving low acquisition costs while maintaining high in-app engagement demonstrates Pi’s strong product-market fit and the effectiveness of NoGood’s growth strategy.

Other key achievements include:

  • Achieved a 30% CPA for non-branded campaigns with Apple Search Ads
  • Achieved a 38% decrease in account creation CPA within the web browser app
  • Increased CVR to 15% through development of new landing pages
  • Drove a +106% lift in CTR through optimized Google Search campaigns
Arrow Downnogood 40%
40% Decrease in Cost-Per-Account-Creation
Arrow Upnogood 300%
300% Increase in App Downloads
Arrow Upnogood 106%
106% Increase in Click-Through-Rate

Squad

Headshot of Mostafa ElBermawy, Founder & CEO of NoGood.

Mostafa M. Elbermawy

Growth lead
Headshot of Isabel Neave.

Isabel Bellino

Growth Strategist

Christian Pain

Sr. Growth Strategist

Maria Mathioudaki

Growth Marketing Analyst

Helena Yang

Creative Lead

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]]> Payzer https://nogood.io/case-study/payzers-rapid-growth-a-performance-marketing-case-study/ Tue, 28 May 2024 14:24:35 +0000 https://nogood.io/?post_type=case_study&p=32337 The post Payzer appeared first on NoGood™: Growth Marketing Agency.

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Overview

Payzer specializes in tailored business management software for contractors.

Their platform, Payzerware, streamlines operations with tools like scheduling, invoicing, sales proposals, and maintenance agreements. It also offers diverse payment and financing options, empowering contractors to improve financial processes, reduce outstanding payments, and save time.

For contractors, Payzer is an indispensable ally, equipping them with efficient tools to manage and expand their businesses. Integrating business management features with payment solutions underscores Payzer’s dedication to addressing the distinctive needs of contracting businesses.

The Challenge

  • Monetizing Free Users
  • Expanding to Mid Markets and Enterprises
  • Limited Awareness of Premium Features
  • Creative Optimization
  • Audience Targeting
  • Balancing Acquisition and Retention

Services

SaaS Acquisition and Revenue Model Strategy
Paid Media (Meta, Linkedin, Google, Reddit)
Video Marketing and Content Creation
Conversion Rate Optimization
SEO
Growth Analytics & Proprietary Attribution Dashboards

Approach

We crafted ad copies and creatives tailored to the challenges of contractors in HVAC, plumbing, electrical, etc. This personalized messaging resulted in a 30% increased CTR month-over-month, indicating heightened engagement with our targeted content.

Implementing rigorous targeting led to a 46% month-over-month increase in demos scheduled to Sales Qualified Leads month-over-month, signifying a positive trend in potential customers actively exploring Payzer’s solutions.

Developing visually appealing ad creatives showcasing Payzer’s solutions contributed to a 21% increase in Sales Qualified Leads month-over-month, highlighting the improved quality of leads generated through our paid campaigns.

Our multichannel approach yielded a 46% increase in the conversion rate from demos attended to closed-won deals month-over-month and ensured successful engagement and conversion across diverse platforms.

Incorporating A/B testing optimizations allowed us to fine-tune ad creatives, messaging, and targeting strategies based on real-time performance data.

Results

We consistently grew SQLs MoM for Payzer.

SEO Optimization for Industry-Specific Keywords: Conducting comprehensive keyword research to optimize content around industry-specific terms pertinent to HVAC, plumbing, electrical, etc. This SEO strategy contributed to a 4% increase in organic sessions month-over-month, indicating the effectiveness of attracting organic traffic interested in our solutions.

Content Marketing Tailored to Contractor Pain Points: Creating and promoting insightful content such as blog posts and articles that directly address the challenges contractors face. This content marketing strategy played a role in a 69% increase in Sales Qualified Leads to demos attended month-over-month, showcasing sustained interest fostered through organic channels.

Sector-Specific Messaging: We crafted ad copies and creatives tailored to the challenges of contractors in HVAC, plumbing, electrical, etc. This personalized messaging resulted in a 30% increase in Click-Through Rate month-over-month, indicating hei ghtened engagement with our targeted content.

Precise Audience Targeting: Implementing rigorous targeting led to a 46% month-over-month increase in demos scheduled to Sales Qualified Leads month-over-month, signifying a positive trend in potential customers actively exploring Payzer’s solutions.

Creative Optimization: Developing visually appealing ad creatives showcasing Payzer’s solutions contributed to a 21% increase in Sales Qualified Leads month-over-month, highlighting the improved quality of leads generated through our paid campaigns.

Paid Platforms Selection: The strategic selection of paid platforms, including LinkedIn, Google, Reddit, and Meta, played a pivotal role in diversifying our reach. This multichannel approach contributed to the 46% increase in the conversion rate from demos attended to closed-won deals month-over-month and ensured successful engagement and conversion across diverse platforms.

A/B Testing and Conversion Tracking Optimizations: Incorporating A/B testing optimizations allowed us to fine-tune ad creatives, messaging, and targeting strategies based on real-time performance data. This iterative testing approach was crucial in continuously refining our paid marketing efforts for optimal results. Simultaneously, conversion tracking optimizations were implemented to ensure accurate measurement and analysis of user interactions throughout the customer journey. These optimizations and A/B testing further enhanced our ability to improve performance and deliver a more tailored and effective advertising experience.

Arrow Upnogood 21%
Sales Qualified Leads
Arrow Upnogood 46%
Improved Conversion Rate
Arrow Upnogood 30%
Improved CTR

Performance Visualized

21%
Increase Sales Qualified Leads MoM
46%
Improved Conversion Rate
30%
Improved CTR

Squad

Gayana Sarkisova

Sr. Growth Strategist

Theano Dimitrakis

Growth Strategist

Nesto Rivas

Growth Analyst

Alex Methvin

Growth Analyst

Helena Yang

Creative Lead

Abanoub Nabil

Growth Marketing Manager

The post Payzer appeared first on NoGood™: Growth Marketing Agency.

]]> Intuit https://nogood.io/case-study/intuit/ Fri, 24 May 2024 19:59:17 +0000 https://nogood.io/?post_type=case_study&p=32036 The post Intuit appeared first on NoGood™: Growth Marketing Agency.

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Overview

Intuit (NASDAQ: INTU), added Accelerate to its network of products which includes TurboTax, Credit Karma, QuickBooks, and Mailchimp. Accelerate is a video conferencing platform for small-medium businesses that allows them to instantly schedule meetings with clients, securely export auto-transcriptions from conference calls, and conveniently receive client payments in real time. Accelerate offers its users an easy way to connect with their clients.

The Challenge

NoGood was tapped by Intuit as the growth marketing agency to help bring their newest product to market and understand product-market fit. This was a new product that needed brand positioning, user acquisition strategy, and product-led retention.

Services

Growth Acquisition – Paid media, SEO, CRO
Growth Retention – Email, SMS, push notifications
Product-led growth
Product-market fit validation
Channel and value prop experimentation

Approach

Implemented a persona-specific acquisition strategy, by identifying key value propositions, pain points and gain creators for each target persona. This strategy allows the team to correctly identify cohorts of users that were most likely to see value from the product.

Conducted product-focused customer feedback strategies including interviews, NPS surveys, A/B testing, and conversion rate optimization tactics to ideate and manage end-to-end web development projects for a customized and enhanced user experience.

Leveraged product flow analysis and event-based analytics to identify key user behavior and drop-off points to optimize the in-app customer experience and increase product stickiness.

Validated product market fit through consistent cycles of agile SCRUM methodology from ideation to development and monitoring to identify key areas of opportunity and drive product adaptations.

Results

We increased total sign-ups by 25% through a retention-first acquisition strategy based on deep user insights to drive conversion to paid users. This included a CRM strategy with feedback interviews and collection touch-points that led to continuous product interaction, which continued to drive measurable growth quarter after quarter. We also surpassed industry-standard benchmarks since launch with 97% of total user sign-ups being driven by our paid media acquisition strategy.

We helped establish authority in a saturated vertical of productivity tools, by focusing on growth retention to increase active use of the product and overall product adoption. Cohort-specific nurture campaigns, gamifying the user experience, and in-product marketing to determine positioning and messaging led to a 35% increase from user sign-ups to active trial users.

Arrow Upnogood 500%
500% Increase from trial sign-ups to active users
Arrow Upnogood 45%
Increase in trial sign-ups using persona-specific search ads
Arrow Upnogood 100%
NPS score following in-app product optimizations

Performance Visualized

500%
Increase in Trial Sign Ups To Active User
45%
Increase in Sign Ups Use Persona-Specific Ads
100%
Increase in NPS Score

Squad

Gayana Sarkisova

Sr. Growth Strategist

Ayushi Gupta

Growth Strategist
Headshot of Marina Chilingaryan, Director of Brand, Social & Community at NoGood.

Marina Chilingaryan

Growth Strategist

Nicole Li

Growth Marketing Manager

Yizhen Gu

Creative Lead

The post Intuit appeared first on NoGood™: Growth Marketing Agency.

]]> Rivet https://nogood.io/case-study/rivet-ethereum-api-case-study/ Mon, 07 Feb 2022 21:56:36 +0000 https://nogood.io/?post_type=case_study&p=22200 We Increased Sign-Ups for Ethereum API, Rivet, by 230% in 45 Days

The post Rivet appeared first on NoGood™: Growth Marketing Agency.

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Overview

Rivet is an open-source, cloud-based Ethereum API providing ironclad privacy, total simplicity, infinite scalability, and unparalleled value.

This platform is designed for developers or companies creating decentralized applications that need to gain access to the blockchain, specifically Ethereum, while also allowing users to pay for requests using Ethereum or DAI.

What makes Rivet different from other players in the market is their dedication to the user experience and privacy. Rivet will never share or sell customer data to 3rd parties, while also only retaining the minimum amount of information necessary to operate their service, for the minimum amount of time necessary. Their enterprise-grade support provides up-to-date, easy to navigate documentation, access to real human beings who care about your success with 99.95% uptime guaranteed.

The Challenge

  • Establishing authority and presence in a new vertical
  • Identifying the best channels to target such a niche audience
  • Headless CMS & Internal Privacy required team to create proprietary solutions for tracking metrics & success
  • Driving high-intent traffic that will convert to engaged users
  • Developing trust within the market for a new brand
  • Reaching high-intent audiences with an interest in iron clad privacy and open source development tools
  • Overcoming advertising limitations due to Cryptocurrency Advertising Restrictions in channels like Reddit

Services

Growth marketing strategy & execution
Paid social strategy and execution
SEM rapid experimentation
Search Engine Optimization
Conversion Rate Optimization
Audience hyper-targeting
Design, UX, and copywriting

Approach

Adopted Rivet’s brand to create a cohesive, consistent, and memorable creative across a variety of channels and ensure brand authority in the blockchain gateway vertical.

Deployed rapid experimentation across multiple channels to achieve product/market fit.

Developed a holistic strategy to increase new account sign ups, engaged users and total requests to the Ethereum Blockchain.

Diversified budget across non-traditional stages in the funnel to overcome recent iOS 14.5 updates as well as Cryptocurrency Advertising Restrictions.

Results

By applying performance branding methodology we were able to increase new user sign up by 230% to ensure long-term sustainable growth. We developed & grew an online presence as a dominant brand in the development & cryptocurrency verticals by executing multiple creative experiments to provide insights & learnings on market’s response to the brand.

Identify & leverage various digital advertising channels to drive qualified traffic allow us to achieve a 64% increase in engaged accounts. By implementing various experiments within new & existing advertising channels, we were able to target new cohorts to increase ARPU (average revenue per user).

Arrow Upnogood 230%
Increase in New User Sign-Ups
Arrow Upnogood 659%
Increase in Site Users
Arrow Upnogood 64%
Increase in Engaged Accounts

Performance Visualized

230%
Increase in New User Sign-Ups
659%
Increase in Site Users
64%
Increase Engaged Accounts

We Increased Sign-Ups for Ethereum API, Rivet, by 230% in 45 Days

Squad

Queenie Leung

Sr. Growth Strategist

Gianna Del Monte

Growth Strategist

Helena Yang

Creative Lead

Isabel Bellino

Growth Marketing Manager

Ayushi Gupta

Growth Marketing Manager

The post Rivet appeared first on NoGood™: Growth Marketing Agency.

]]> Ghostery https://nogood.io/case-study/ghostery/ Sun, 09 May 2021 16:37:34 +0000 https://nogood.io/?post_type=case_study&p=20042 The post Ghostery appeared first on NoGood™: Growth Marketing Agency.

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Overview

Ghostery is a digital privacy SaaS company headquartered in New York City. They build products to protect, educate, and empower users to take back control of their online experiences. It’s known for its popular browser extension that makes the web browsing experience faster, cleaner and safer by detecting and blocking third-party data-tracking technologies. Its mission is to build a product ecosystem that fosters an internet that does not need to harvest consumer data or attention to drive the digital economy. Launched in 2009, Ghostery has more than 7 million monthly active users who access the tool via app or browser extension.

The Challenge

  • Driving high-intent traffic that will convert to paid users or product downloads
  • Raising awareness about the brand
  • Reaching high-intent audiences with interest in privacy tools

Services

Product launch strategy
Content strategy & SEO
Conversion rate optimization
Audience hyper-targeting
Paid advertising
Email marketing
Design, UX, and copywriting

Approach

Identified key dropoff points in the customer journey.

Ran optimization tests on homepage and product pages to identify opportunities for improvement.

Provided redesign, UX, and copywriting support to increase the efficacy of homepage and product pages.

Ran full-funnel experimentations across brand messaging, acquisition channels, and audience targeting to identify and commit to the right message and position.

Improved website content and social media engagement with experiments to increase audience engagement across all properties.

Performance Visualized

64%
Increase of Visits With Conversion
127%
Increase in Site Traffic
29%
Increase in Paid CVR

Squad

Mostafa Elbermawy

Growth Lead

Queenie

Growth Strategist

Ben Kuriakose

Growth Marketing Manager

Theano

Growth Marketing Manager

Claudia Yuan

Creative Designer

The post Ghostery appeared first on NoGood™: Growth Marketing Agency.

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