Scroll through your feed for more than 30 seconds and you’ll realize that everyone is trying to sell you something. But which ads do you end up remembering? As designers and strategists, it’s our job to get you to stop scrolling, to come up with creative ideas that actually grab and retain your attention.

How Ads Become Memorable

Ad campaigns don’t just try to get you to buy their products; they connect to something larger by understanding their audience and provoking emotion. For instance, a greeting card company wouldn’t center their strategy around just selling cards. They would work to remind us that everyone deserves to be thought of.

AI Saturation (& AI Slop): How to Stand Out

AI technology is now widely accessible (and becoming increasingly affordable for companies), meaning that everyone is jumping on the train to use it for creative development. The standard for basic visuals will be rising, but so will the need for human ingenuity. What do I mean by that?

Good ideas will become the differentiator.

When everyone has access to the same AI tools, what separates mediocre ads from memorable ones? It’s the intention and strategy behind the creative concept.

For example, anyone can use Adobe Firefly or Gemini to generate a beautiful beach (like the one you see below). The differentiator is what you do with that beach. Pair it with an unexpected headline, integrate it into a larger story, or use it to communicate something relevant rather than just be aesthetically pleasing.

The headline “We’ll mail it for you” across different landscapes changes a basic scenic image to a narrative that audiences can now interpret for this card company.

The Creative Thinking Challenge

The obvious truth is that thinking creatively is hard. Many people think creativity is an innate ability that can’t be taught. But creativity isn’t a mysterious gift. Your brain is a muscle, and therefore should be treated like one: it needs consistent exercise to stay sharp.

Just as you can’t run a marathon without training, you can’t expect out-of-the-box ideas without practicing creative thinking. Every time you generate one more concept or explore an unconventional angle, you’re strengthening those neural pathways in your beautiful creative brain. Designers who consistently produce innovative work have simply trained their minds to think differently through repetition.

This is why having a structured ideation process matters. When you have a framework, you’re not starting from a blank canvas every time. You’re building a system that helps your brain stretch in new directions, instead of hoping that inspiration will “strike” every time you need to make something.

How to Design a Concept: A Step-by-Step Guide

Creative ideation shouldn’t always have to rely on waiting for that lightbulb moment. It’s about asking the right questions and following a process. Let’s go through a step-by-step guide of how to

Step 1: Ask the Right Questions

Before sketching concepts or opening design files, understand the foundation:

Who is the audience?

• Age range, location, and lifestyle
• What type of content they engage with
• Their goals and values

How does this brand or product benefit them?

• What specific problem does it solve?
• What transformation does it enable?
• Why choose this over alternatives?

What are their pain points?

• Daily frustrations
• Obstacles preventing their goals
• What would make their life easier?

What is the brand really about?

• Tone and personality
• How it makes people feel
• What’s the story?

Dive into brand guidelines, read customer reviews, study competitors, and gather past learnings. The more intimately you understand the product and audience, the more authentic your concepts will be.

For example, when creating concepts for a wellness wearable, you might discover that your audience isn’t just interested in tracking metrics, but instead are stressed professionals seeking work-life balance. That insight shifts your direction from “track your health data” to “reclaim your peace of mind.”

Step 2: Complete the Story

Great ads don’t just show products; they show possibilities.

What happens when someone uses this product? Walk through their journey. If it’s a meditation app, what does their morning look like when they wake up calmer? If it’s a project management tool, how does chaos become organized?

What is their immediate reaction? Capture that moment. Is it relief? Excitement? Confidence? The emotional peak helps you identify what feeling to center your creative around.What problem gets solved? Be clear about the before and after. Will a busy mom finally have more time to herself after using an easy mailing card service?

What is the result after? Think beyond immediate benefits. What does life look like one month after adopting this product? Or what’s the result if they don’t use the product? Create a sense of urgency. Greeting cards usually look better when your kid is a cute baby and not an angsty teenager. So send them while they’re still cute.

This framework helps you move from features to benefits to emotional outcomes. A story can last longer than a message. The connection is what audiences remember and the feeling is what drives action.

Step 3: Learn From What’s Already Working

Smart creative ideation builds on proven insights.

Analyze key metrics:

• A/B test results from previous campaigns
• What type of imagery and language works best?
• What demographic is being targeted?

Identify patterns:

• Did testimonials outperform product-focused ads?
• Do static ads do better than video ads?
• Which CTAs converted the most?

When it comes to ideating for Oura, concepts that focus on the CGI ring with a bold attention-grabbing headline often perform better than lifestyle imagery of people.

With such a tech-forward brand, it’s important to showcase the product in the clearest quality to interested customers.

It’s also crucial to understand why an idea worked. Past learnings provide guardrails that keep creative ideas grounded while leaving room for innovation. Test your ideas and optimize the ones that do the best.

Step 4: Think in Extremes

It might sound a little counterintuitive to say this right after you’ve been told to think based off of learnings and data, but thinking in extremes can also help with ideation.

Braindump as many ideas as you can (no matter how bad they are). Thinking through extreme connections can help you reach ideas in unexpected angles and creative outcomes. Once ideas are all out of your brain, you can use Step 3’s learnings to check if it’s on brand, or if an idea can be toned down. Keep shooting your shot, and you’re bound to make one.

And remember; it’s okay to fail! Keep trying and fail harder. No one is bound to come up with a winning idea on the spot. It takes trial and effort. Be sure to celebrate your failures, too, as they often lead to victories.

Here’s a rough concept of an ad to promote Oura Ring’s meal feature. The tone is definitely a deviation from their usual branding, but it was a fun idea to get the creativity flowing nonetheless. Even though this concept was scrapped, we were able to quickly produce and share this rough idea and convey the message with the help of AI generation without too much effort being wasted.

Using AI as Your Creative Thinking Partner

As much as the core of creativity is human, it’s undeniable that AI makes a great helper for creative ideation. But don’t let AI take over; instead…

Use AI prompts and tools to help you think faster.

Think of AI tools, like Claude or ChatGPT, as a creative sparring partner that’s always available. You can brainstorm multiple angles in minutes, explore “what if” scenarios, generate variations, and break through creative blocks.

Here’s how to effectively use AI for creative ideation:

Give context. Don’t just ask “give me ad ideas.” Share what you’ve learned:

Example Prompt: “I’m creating a campaign for [product] targeting [audience]. Their pain points are [X, Y, Z]. Our brand voice is [personality]. Past successful campaigns featured [insights]. I want to explore concepts around [theme]. Give me 10 different directions.”

Use outputs as thought starters, not final answers. When AI suggests “show the before and after,” that could spark your idea for a split-screen comparison, time-lapse transformation, or day-in-the-life narrative. AI can plant the seeds, but you need to cultivate them.

Iterate conversationally. Ask follow-ups:

• “Make concept #3 more emotional.”
• “Give me more ideas based on this direction.”
• “How can we add more humor?”

Each iteration, no matter how many questions you ask, might just light a spark that leads to the final idea.

Use AI visual tools to help visualize concepts quickly:

• Create mood boards and style references
• Generate placeholder imagery for pitch decks
• Explore different visual directions before committing to production
• Develop early concepts to “show” clients instead of “tell”

In a marketing agency environment, designers are required to produce multiple ads for multiple clients (and each ad will likely have multiple variations). Even if you’re a one-man team or working in a different fast-paced environment, AI can help execute ideas that never would have been possible before. The more ads you test, the better, increasing your odds of landing on something breakthrough.

The Importance of the Human Touch

AI can help you ideate faster and generate content, but it cannot replace human judgement and strategic thinking. Treating AI outputs as finished products is where it can all go wrong.

Quality control is your responsibility.

AI-generated content often includes generic phrasing, logical gaps in storytelling, visual elements that feel “off,” concepts that miss cultural nuance, and ideas that work in theory but fall flat in execution. Your job is catching these issues. Review everything critically:

• Does this feel authentic to the brand?
• Would our audience actually connect with this?
• Is there a better angle?
• What’s the human insight that would elevate this from good to great?

Fixing Issues & Fill In Gaps Within AI-Generated Designs

When AI generates imagery:

• Refine the composition
• Match the image to brand standards
• Prompt in specific detail for consistency

In this carousel, different creatures are specifically prompted in color and profile view to maintain a consistent art direction.

When AI generates copy:

• Add brand-specific language and personality
• Sharpen vague statements into specific benefits
• Ensure tone matches brand voice

Ensuring brand alignment:

Every element must align with brand guidelines and strategy. AI doesn’t inherently understand that your brand never uses exclamation points, that your visual style needs to be minimal, or that messaging should feel aspirational rather than prescriptive. You need to ensure consistency across campaigns.

Adding your human touch:

This transforms AI-assisted work into something genuinely creative:

• Cultural references and relevant moments AI might miss
• Fixing any AI generated imagery through Photoshop or other design tools
• Authentic storytelling that feels real
• Design adjustments based off specific client feedback and learnings

Here’s an example of using AI to assist with this Postable ad that prepares customers for the upcoming holiday season.

A combination of AI, human design skills, and brand knowledge.

• AI: Adobe Firefly generated the image.
• Human Design: The composition was made in Adobe Illustrator and the final image Photoshopped.
• Brand Knowledge: Based on our data and relationship with the client, we know that cards sell the most during the holiday season.

Although this ad was made with the help of AI, the key takeaway is the cultural nuance that is created by including a defrosting Mariah Carey that could only be thought of (and, in return, understood) by human minds.

Creativity x AI

Creative ideation requires both structured and bold thinking. It means asking the right questions, understanding your audience deeply, and learning from data. It also means pushing beyond the obvious and exercising your creative muscles.

While your creative mind is the driver, AI tools are powerful accelerants. They help generate more ideas, visualize concepts faster, and iterate efficiently. But don’t forget that the ideas worth remembering come from human insight, empathy, and creativity. When everyone has the same tools, your differentiator is the quality of your thinking.

Your next steps? Keep exercising that creative muscle. Ask deeper questions. And remember that the most powerful ads have ideas that last in people’s minds, even after they put down their phones.

The post Creativity With AI: How to Approach Creative Ideation appeared first on NoGood™: Growth Marketing Agency.

AI and Human Collaboration

Similar to Photoshop, Illustrator, and more, AI can be a tool to help streamline your creative process. From design programs to social media platforms, AI features are showing up everywhere, and brands are making quick use of them. Design styles and techniques all correlate to the technology of its time.
And just like any program, there’s going to be a learning curve. That’s why it’s essential for modern day graphic designers to adapt, making it not a question of if they’ll use AI, but when they’ll use it.

With everyone having access to these advanced tools, intention and ingenuity will be the key to standing out. From initial concepting and layout design to troubleshooting the generated imagery, AI still requires our human expertise to create high quality creatives that represent brands authentically.

Let’s take a look at how we’ve used certain tools, methods, and tips that are leading the industry today and how you can use them to your advantage.

Our Most Commonly Used AI Design Tools

Nowadays, you can find a different type of AI tool to help you with just about anything. Here’s some tools our design team has found most useful when integrated into our creative workflows.

Adobe Photoshop’s Generative Fill

Arguably the AI tool we use most often since our performance ads need to be made in different sizes for different channels. If an image needs more space for copy, then a quick solution is to generate more of the background. What might’ve taken ages – either to photoshop the original image or source another one – can be done in a matter of minutes.

Here we start with the original vertical image of a woman sitting on the grass. Since we also needed to make a 1×1 size, instead of scaling it to fit, we just generated more of the background. That way there’s much more space for our text and CTA.

Many times you don’t even need to type in a prompt to create the rest of the background. Just select the area and click “generate” and Photoshop does a solid job at matching the environment.

Here’s another example of using the Generative fill to expand the background for a connecting carousel post. Select the area and type a prompt of what you want.

Tip: If the generation isn’t coming out right, you can start by generating smaller parts. Once you get the right look, select and generate the rest. If you’re looking for detail, sometimes it helps to generate section by section rather than a whole giant area at once.

Pros and Cons of Photoshop’s Generative Fill:

• Advantages: Saves time, easy to use, and non-destructive, which means the AI generation can be modified without affecting the original image.
• Disadvantages: Prompt input and results can be inconsistent, and image quality can end up looking strange.

Midjourney

Our team typically uses this tool for concepting ideas and forming backgrounds or objects whenever we lack resources or photography. It does take a bit of trial, error, and even luck to get what you’re looking for. Of course it won’t be able to generate the client’s actual product in the image, so the final ad would still need some editing.

For our SteelSeries Easter Sale graphic, the goal was to simply have the SteelSeries headphone hatching out of an egg. Here we tried getting specific with the prompt, typing in “smaller black headphone facing the side, inside of an orange easter egg that is hatching with pieces of egg shells on the floor.”

As you can see, the prompt is getting a little misinterpreted. It looks like the egg is wearing the headphones instead of headphones coming out of it.

The issue we usually come across with Midjourney is inconsistency. Even changing a few words in this prompt, from “facing the side” to “facing the front” caused pretty different results compared to before. After multiple attempts, we settled on this variation.

Since this generated headphone was just a placeholder, the final step was to Photoshop SteelSeries’ headphone with the same angle in its place. We always want to use the actual product, since that’s what we’re advertising. After some retouching and color correcting, here was the final result:

Pros and Cons of Midjourney:

• Advantages: High quality image generation, fast and efficient, great for concept ideation.
• Disadvantages: Lack of precision/control over finer design details, Discord interface might be more inconvenient for some users

Adobe Firefly

Adobe Firefly is great if you’re trying to be even more accurate/specific when it comes to the shape and material you want to generate. The workflow is generally the same, but the most notable benefit of this tool is being able to create your own composition and style references.

Pros and Cons of Adobe Firefly:

• Advantages: More precise image generation since you can reference compositions and styles. Easy interface. Trained on Adobe stock and licensed content for reduced copyright concern.
• Disadvantages: Credit plan/subscription based.

A Deeper Dive Into Our Ideation and Process

AI-generated work is becoming more and more common, but we can’t become complacent and over-reliant on AI. If everyone is making visually appealing ads, then what’s it going to take now for people to stop scrolling? With AI at our disposal, we can use it to think of bigger, more out-of-the-box ideas for our clients, ideas that can bring storytelling or emotional depth to a brand. Here we’ll go through step by step on how we utilize AI generation to boost our human creativity.

1. Ideation

To prepare for the holidays, we wanted to tie Oura to the seasonal spirit in a creative way. The client wanted bigger ideas, so this was a good opportunity to try something new. The goal was to create something tongue-in-cheek that would be different than the typical gift-giving ad.

There’s two things we can keep in mind when it comes to forming a creative idea: correlation and causation. The Oura Ring is a smart ring that helps track heart rate, stress, sleep, and more. There’s a few questions we can start with to get our ideas flowing. Who can benefit the most from this ring? This leads us to think, “Who’s most stressed during the holidays?”

Now let’s take it a step further. What happens when this person uses the product? Will they be less stressed? Will they be happier? With these questions we can start developing the story. The grumpiest, most stressed person during the holidays (the correlation) has a change of heart and becomes happy again (the causation) thanks to Oura Ring. Who better fits this story than the Grinch himself?

2. Prompt Engineering

Due to budget constraints, we weren’t able to hire the Grinch as our model. However, thanks to AI image generators, we were still able to carry out our concept. We knew we wanted the grinch’s hand laid out in a clear way and had to describe our vision in specific details. Using Midjourney, we typed up multiple descriptions to feed into the prompt.

Prompt: The Grinch’s green fuzzy long fingers laid out on a red blanket.

Results: Strange options including the Grinch’s face, which was not what we wanted.

Prompt: The Grinch’s green fuzzy hand with sharp pointy fingers laid out on a red blanket.

Results: Fingers were almost too “human,” or the hands were misshapen.

This process took much longer than anticipated. What helped, however, was being able to choose which variation (V1 – V4) we liked the most. Once clicked, Midjourney will create 4 more options similar to that variation.

After countless variations and lots of back and forth, we stumbled upon a good enough view and angle of the hand to move forward to the next step. Each prompt wasn’t too far off from each other, so we just had to keep generating until we were satisfied.

Click the “U” button with the corresponding number (1 through 4 starting from the top left to the bottom right) to select your image. You can also choose to vary your image, zoom out (which will typically expand the background), or upscale the image.

Prompt:The Grinch’s green fuzzy hand with pointy fingers laid out on a red blanket.

Dissecting this final prompt, details like “green fuzzy” and “pointy fingers” gives Midjourney the texture and details it needs to know to do its job. It’s also important to include what you want for the background, in this case it’s the “red blanket.” You can go into further specifics by even describing the image style, whether you want it photorealistic, 2D, etc.

3. Photoshopping

The generated image still wasn’t quite there yet. The Grinch’s fingers are known for being long and sharp, but the ones we kept getting from Midjourney felt too stubby or not pointy enough no matter the prompt.

We also needed the actual Oura Ring on the hand, definitely not an image-generated ring. So the hand/fingers were altered in Photoshop along with adding the Oura Ring from the client’s photography. This was where our design skills and oversight played the biggest role.

The composition we chose was clean enough to where we could easily add the ring in a similar position. It was also important to us that even though this was a silly concept, the execution still needed to look professional, and the layout needed to be simple and not too distracting from the product itself.

The Pros and Cons of this Approach

Of course the use of AI can raise multiple concerns about a brand’s authenticity and originality. For designers, we’re not promoting AI generation in our creative work as art but using it as a vehicle to push our ad/brand’s message across to audiences.

Understanding both the advantages and challenges help to strike the right balance between an easier workflow and human ingenuity. What AI lacks is typically what the designer needs to make up for.

Pros

• Efficiency: Speeds up the design process, especially when image editing/photoshopping.
• Accessibility: With the increase in AI tools, high-quality design and new skills are more accessible to team members.
• Cost-Effective: Saves money on creative production and reduces the need for outsourcing.
• Enhanced Creative: AI can help with quick brainstorming and quality execution.

Cons

• Limited Control: With a heavy reliance on prompts, AI outputs can be inconsistent and lack nuance if the designer isn’t able to add any additional creativity.
• Brand Identity Challenges: Some brands’ style or restrictions might be too unique or complex for AI to align with.
• Copyright Concerns: It’s important to note that the AI tools you use do not infringe on copyrights and existing artwork. Tools like Adobe firefly are trained on licensed content and can be used for commercial purposes.

Our AI Advantage

Maintaining transparency to your clients/audience and giving credit to the source of your creation is always a rule of thumb when incorporating AI into your design. When briefing the client, it’s helpful to provide different solutions or tools for executing complex ideas so everyone is aware of the scope of the project. Be wary of your brand’s needs and standards, as well as factoring in timelines for trial and error in AI experimentation.

For our Oura ad, we first pitched the Grinch concept to see if they were open to it. Then we presented a round of executions, informing them of the AI tools we used, to see if they still liked the direction. We emphasized to the client that although it was heavily made with AI, we made sure that the concept was what made the ad special and that the ring was still spotlighted.

With the rapid expansion of AI technology, there’s a growing and valid concern of career displacement in the creative community. If we don’t want our jobs to be replaced by AI, then we should learn to use and manipulate AI to our advantage. AI still needs to be fed by human thoughts and overseen with human eyes in order to be utilized to its fullest potential.

Our team is always adapting and looking for the latest problem-solving programs to enhance our creative ads and processes. We leverage AI through prompt engineering, image generation, and more, while making sure that our ideas and creativity still stem from us.

Partner with a top tier Performance Branding Agency

The post AI for Graphic Design: Leveraging AI for Creative Ads and Workflows appeared first on NoGood™: Growth Marketing Agency.

What is Motion Graphic Design in Performance Media?

Motion design involves animating graphics to convey a message and enhance visual appeal. Simply put, it changes imagery from static to motion. Whether you’re moving around typography or transforming shapes, motion design is widely being used to create dynamic ads that attract attention. In performance media, we can test different elements of motion design in different ads and use these creative learnings to produce better campaigns as a result. As technology evolves and motion design tools advance, capturing the audience becomes more competitive and all the more important.

Different Methods of Motion Graphic Design

The level of motion graphics needed all depends on the messaging and scope of the campaign. The length of the video, client needs, testing results, and designer’s bandwidth are all taken into consideration when deciding how to animate an ad.

What creative solutions can we use to effectively optimize the ads? Motion design is all about enhancing our work, so executions can range from simple typography treatments to advanced 3D integration.

1. Text Animations

While text animations can be simple, it’s a time-efficient way to make the messaging in your creative work stand out. Text animations are always versatile and can be applied anywhere to highlight key messages, taglines, call-to-actions, etc. Many times text animations can be part of the brand and motion style, which can be templatized and used for brand consistency and recognition.

2. Data Vis

Is the amount of text too overwhelming for audiences? Sometimes text can be replaced or paired with moving visuals to be more digestible to viewers. Adding more movement to these data visualizations can make the brand feel more credible. You can keep the motion simple or create longer format videos diving deeper into the data. Whether it’s simple statistics or complex charts, the goal is to guide viewers and make the content more engaging.

3. Motion Graphic Carousels

Sometime’s a brand’s story can’t all fit in a single static ad. Multiple slides allow for more interactive content as the audience swipes and completes the story. Encouraging users to swipe will increase time spent on the post. Carousels are great for showing step-by-step processes, multiple products, and so on. Although it may take more time to design and export motion for various slides, it gives you much more real estate for storytelling.

4. 2D Graphics

You can get creative with what elements you choose to animate and bring a flat image to life. Any object in an ad has the potential to elevate the whole creative. Animating your ad saves you space. Instead of cramming all the content into a still image, text/subjects can be transitioned in and out. Certain brands may already have specific logo, icon, or product animations, so be sure that the incorporated motion doesn’t impose on the brand but rather compliments or elevates it.

5. 3D Graphics

3D animation is a skill that can be more time consuming but also more rewarding since 3D elements can add so much depth and immersion in an ad, especially when showcasing products. It can be very beneficial to incorporate if you want your ad to stand out in a crowded social feed. 3D animation tends to be a bigger investment and is a method that may need to be outsourced if the skill isn’t available in-house. However, a high-quality ad equals a high-quality brand.

Performance Branding Strategies in Motion

What is performance branding? It’s a strategic approach that basically combines branding with marketing tactics. We want a strong brand that drives measurable outcomes, such as conversions, clicks, and engagement. A great way to elevate a brand is through motion design. Better design leads to better results.

1. Focus on Consistent Brand Elements

Use motion graphics to reinforce the brand’s identity by consistently incorporating the logo, color scheme, and typography into animations. This can build recognition and trust over time.

2. Make Data-Driven Design Choices

Use your creative learnings and insights to determine what types of motion graphics resonate most with your audience. This is where motion design can become intentional with visuals that align with audience preferences and behaviors. For our client Auros, a home renovation company, we found that visual proof, like before and after images, were the most engaging for our viewers so a before/after slider effect was a straightforward, creative way to incorporate motion into our ad.

Every audience interacts with content differently. Some may respond better to fast-paced animations, while others prefer smooth, minimal transitions. Gathering data from past results allows brands to move beyond trial and error. 

How should we look at the data? Look at what motion styles had the highest click-through rate. Which ads had the highest revenue? Different metrics might be more relevant for different brands.

3. Optimize for Conversion

Motion graphics and videos can give you more room to provide a call-to-action at the end of a video. Giving a clear CTA wraps up an ad nicely and completes your messaging. If videos have a longer story/message, adding an end card can make it clear to audiences what product/service is being promoted.

It’s always good to keep the CTA copy concise when trying to generate leads. Highlighting key benefits like “Sign up for free” or “Get Early Access” paired with smooth, subtle motion is a great way to go. For purchase conversions, you can make the end card come in with high-energy or faster pacing to create a sense of urgency.

For brand consistency, you can use the campaign’s voice/language in the CTA, as shown in these Oura ads. Different CTAs require different executions, so test out what fits best with your ad!

4. Tell a Story with a Purpose

Use motion graphics to craft a narrative that emotionally connects with your audience while promoting the brand or product. The audience will engage with your content longer with effective storytelling. This method can leave everlasting impressions rather than simpler ads that become forgetful. 

Viewers may forget a headline, but they won’t forget how a story made them feel—and that feeling gets tied to the brand. You can structure your story with a hook, introduce a problem/desire, and then end with a CTA and have it all flow together using motion design.

5. A/B Test

Experiment with different styles, animations, and messaging to identify which motion graphics deliver the best performance.

When designing motion graphics for our client Postable, we initially tested a dark/black background. However, we noticed that it did not perform well in engagement metrics. So we ran another variation but with a targeted change—the same ad but with a brighter background. The changed variation had better engagement, proving that the background color played a role in how the audience responded to the ad.

A common mistake in A/B testing is changing too many elements at once. Effective testing should isolate a single element at a time for more accurate insights. If multiple elements are changed at once it becomes difficult to pinpoint what caused the performance to shift.

Tools for Creating Motion Graphics

With a variety of tools available, creating motion graphics has become more accessible than ever. However, it’s important to note that the time and learning curve required to learn different programs can vary. 

It’s impossible to know everything, but learning some of the basics can still take you far when it comes to the possibilities of motion. There’s a tutorial out there for just about anything, so don’t be afraid to experiment! Mixed forms of media and skills are some of the best ways to create.

Here are two common tools we often use for motion designing:

1. Adobe After Effects: One of the most widely used tools in the industry for creating motion graphics and animations. It has a large library of effects and other plugins, and it also seamlessly integrates with other Adobe tools. It’s an important program to learn if you want to get into motion design, especially if you’re part of a creative team.
   
2. Blender: An open-source tool for creating 3D motion graphics. It’s highly versatile and allows you to model, animate, and render 3D objects. Best of all, it’s free! The creative possibilities are endless when you export your work from Blender and combine it with other forms of media.

The Need for Motion

For many brands, motion graphics are no longer just a creative addition; they’re a necessity. Companies are looking for ways to capture attention, simplify storytelling, and enhance engagement, and motion graphics can be a perfect solution to that when executed well. By staying on top of trends, leveraging the right tools, and integrating performance branding strategies, you can create impactful motion graphics that resonate with your audience and drive results.

The post Why Motion Graphic Design is a Game Changer in Social Media Advertising appeared first on NoGood™: Growth Marketing Agency.